By Lauren Yoo is a passion project turned business venture that emphasizes my personal love for stickers. Although my style and interests are always changing, my main goal has always been to make at least one person feel seen with my art.

I wanted my logos and submarks to be simple enough to fit into a variety of different designs while still encapsulating exactly who I am as a designer. I had a few major key words in mind when creating my logo: simple, classic, flexible, personable, and cheerful. The bright colors ensure customers commit the bold monoline to memory while the subtle flourish of the letters turn an otherwise formal and uptight script into a fun and bouncy iteration of a classic style.